Overall it's been toned down quite a bit.

The band no longer plays the "Hey song" (modified to: Hey you suck, we're going to kick the ...). Swingtown is only in the 5th Quarter when the stadium is 3/4 empty.

I think it was the 2006 or 2007 season when Wiley went after the ES FU chant. At that time, the argument was that he was trying to sway potential donors to give money during football games when the chant would start up. The Badger Herald ran a cover article titled "Keep Fit, Thank You" which was what a quick-thinking father told his child that the students were chanting. There was a small movement to change the chant to "Tastes Great, Less Filling".

The result? The chant was louder than ever the following week.

The only remedy for the chant is close, exciting football games. But as long as the team keeps blowing out cupcakes, the students will chant away to pass the time. The reason it drew attention now is because the Nebraska game was over in the 3rd quarter, so the students started up the usual traditions, the wave, singing, etc. There was no problem during the Ohio State game last year. It was just unusual for such a highly touted game to turn into a laugher, and the national media and the recruits are not usually around when the students are chanting away during the FCS games.